The Power of NONIAffectionately called the "cheese fruit" by Hawaiian natives, the Noni fruit grows in trees in the tropical regions of the South Pacific. This nickname refers to Noni's pungent of the smell and bitter taste. Noni contains unique compounds that make this fruit one of the hardiest "survival plants" in the world. Our Organic Noni 100 is processed the traditional way that the natives of the South Pacific have prepared it for centuries. Our Organic Noni 100 Liquid Super Concentrate is pressed (from layered fruit and leaves), and aged for weeks to yield a potent and powerful juice which contains naturally occurring trace minerals, phytonutrients, as well as bioactive and novel compounds.Pure, Wild-Harvested & OrganicWhat makes our supplements so unique? We have only one ingredient: "100% pure superfruit." Each superfruit supplement is 100% pure superfruit juice derived entirely from the fruit, processed by traditional methods used in each country of origin. There are no additives or fillers, and we never dilute our supplements with water or fruit juices. They're simply 100% pure, USDA Certified Organic, wild-harvested superfruits from Genesis Today's Superfood Farms.Organic NONI 100 Helps Support:DigestionDetoxificationNatural CleansingHealthy Inflammatory ResponsesImmunityAntioxidant LevelsAnd More!